page 1 of 8

PRE-(FIX)

ETHI !

πŸ•·οΈ
goodbye 2 work-bugs

Why Pre-fix?>>>>

  1. My drafts have drafts
  2. I can debug my own processes
  3. editing is how I hold the scary things
pages 2-3 of 8

The Many Pre-fixes of Me

PRE-MIUM πŸ’Ž Bulgari, Glenfiddich, Carna by Dario Cecchini, Jamie's Italian
shaping narratives for luxury brands.
Netflix chef, 35% engagement ↑
PRE-SERVE 🌊 Climate work: WMO, UN, UNOSSC, UN Global Compact
helping make everyday climate impacts visible.
20 panchayats united
PRE-SENT 🎀
Live coverage, real-time strategy
interviewed a former president
PRE-PARE πŸ’°
Grant writing, proposals
won $106,750 from UNICEF
PRE-MIERE 🎭
Festival launches, brand debuts
0 β†’ 700 followers, global reach
PRE-DICT 🎯
Audience research, market positioning
Madrid bar β†’ Dubai market
πŸ•·οΈ ← the spider web connects them all
page 4 of 8

PRE-AMBLE

(or: what comes before the work)

πŸ“ŠπŸ”πŸ’‘
βœοΈπŸ“‹πŸŽ¨
β˜•πŸ›πŸ“

[a crossword of unsexy work]

πŸ› Research rabbitholes at 2am

πŸ› Moodboards that have moodboards

πŸ› The 47th draft

πŸ› Reading the room (literallyβ€”live event coverage)

πŸ› Understanding what people actually need vs what they ask for

nobody sees this part β†’
page 5 of 8

PRE-CARIOUS

(keeping many plates spinning)

🍽️ 🍽️ 🍽️ 🍽️ 🍽️

β†’ Cocktail bars & climate disasters

β†’ French presidents & F1 pop-ups

β†’ Theatre as resilience & luxury hospitality

β†’ Art festivals & UN summits

β†’ 0 followers & global reach across 4 continents

Jack of all trades, master of making it work
(the Venn diagram is just overlapping chaos)
pages 6-7 of 8

PRE-FIXES I APPLY

FIX #1: COMPLEX β†’ CLEAR

Climate data becomes vox-pop videos

Brand strategy becomes actual content

"Translation is a creative act"

FIX #2: ZERO β†’ SOMETHING

0 followers β†’ 700 (global reach, 4 continents)

No brand β†’ Festival identity (KaBhumM!!!)

Unknown chef β†’ 35% engagement boost

FIX #3: ADAPT

Madrid bar β†’ Dubai market (AED 100K campaign)

Academic research β†’ Live event coverage

Tight timelines, live constraints, still delivered

FIX #4: CONNECT UNLIKELY THINGS

Luxury storytelling + Coastal enterprises

Theatre + Climate resilience

Art + Science (festival)

"The spider web, remember?" πŸ•·οΈ

page 8 of 8

POST-(SCRIPT)

πŸ•·οΈβœ¨
Still debugging. Still prefixing.

FIND ME:

πŸ“§ preethi.s@alumni.iitm.ac.in

πŸ”— LinkedIn profile

πŸ“ India & UAE

This zine is draft 12. The work continues β†’